Jewellery has been an integral part of fashion, life and love since before the middle ages. In today's modern society, the Internet has changed the way we live our lives. Whether it is the way we communicate at work, keep in touch with friends and family, or how we shop for goods and services, the online experience has enriched our lives. In 2009 a team of internet entrepreneurs decided that it was time to take the jewellery shopping experience to the next level by using the latest advancements in manufacturing and web technology to create a totally new way of buying and creating jewellery.

Our goal was to create an extraordinary online experience that gave shoppers the unique ability to create and visualize, in real time, rings, pendants, charms, and earrings, personalised to their exact requirements. Every style would be available in multiple metals, and every stone could be chosen from a wide selection of diamonds, birthstones, gemstones and Swarovksi Zirconia. Additionally, we would use laser engraving techniques to engrave names, messages, dates and other sentimental expressions to every item, to complete the personalised experience. Finally, the custom items would be manufactured in North America, in just a few days, and shipped directly to customers.

We recognized that to succeed we had to create unique designs, offer items that were value priced, have a no hassle return policy and we had to provide superb personalised customer support.

Since our humble beginnings we have grown to be one of the largest online Jeweler. We have tens of thousands of happy customers and we have delivered on our goal to provide an exceptional Jewellery shopping experience. Every Jewlr item is packaged in our signature Jewlr box and packaging. We offer fast Free Shipping to our customers in North America, Europe and Australia and a no risk, no stress policy that allows returns up to 99 days after shipping.

We even offer speedy shipping to New Zealand at a discounted rate!

Every item comes with a stunning free gift as a small token of our appreciation.